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Hospital Clinic de Barcelona: A Governance Concept for an Innovative Hospital
Rosenmöller, Magda; Jaiswal, NikiCase P-1147-ECorporate Governance, Innovation and Change, Leadership and People ManagementStarting at €8.20
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Mútua de Terrassa: Rollout of the Health Care Information System (HCIS)
Mitchell, Jordan; Ribera, Jaume; Rosenmöller, MagdaCase P-1087-EKnowledge and Communication, Service and Operations ManagementAs of autumn 2006, a major Spanish hospital outside of Barcelona, Grup Mútua de Terrassa (MT), is implementing the second major phase of a new Health Care Information System (HCIS) along with Hewlett-Packard (HP) at eight centers for primary care. The HCIS project is a multi-year and multi-phase initiative which is the first in many steps towards a "paper-less" hospital. The hospital's management are wondering how the HCIS will change the way peo...Starting at €8.20
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Puig Doria Microcasting Process
Ribera, Jaume; Rosenmöller, MagdaCase P-824-EService and Operations ManagementPuig Doria is a well-known jeweler in Barcelona. The case presents the process of jewelry design, manufacturing and sales. In some pieces where large productions are expected, the microcasting process can be used. The case describes the different manufacturing phases and allows for a computation of the process, basic characteristics: throughput time, capacity, bottlenecks, etc.Starting at €8.20
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Microsoft United Kingdom: the major accounts program (Portuguese Version, Brazil)
Cintora M. A.; Folle, Carlos; Vila, VictorianoCase M-1181-PBMarketingTwo years after the implementation of the large accounts program in Microsoft Spain, some fine adjustments are being considered as a consequence of the changes in customer demand, as well as the change in some of the competitive elements, mainly the evolution of technology and the movements of competitors.Microsoft Spain is studying the possibility of modifying some of the operational aspects of the large accounts program.Starting at €8.20
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Microsoft España: el programa de grandes cuentas
Cintora M. A.; Folle, Carlos; Vila, VictorianoCase M-1181MarketingDos años después de la implementación del programa de grandes cuentas en Microsoft España, se plantean algunos ajustes finos en la misma como consecuencia de los cambios en la demanda de los clientes, así como el cambio producido en algunos de los elementos competitivos, fundamentalmente la evolución de la tecnología y los movimientos de los competidores. Microsoft España estudia la posibilidad de modificar algunos de los aspectos operativos del ...Starting at €8.20
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Javier Sánchez y las reformas en la gestión de hospitales
Keenov E.; García Prat, Antoni; Rosenmöller, MagdaCase P-1004Service and Operations ManagementUn responsable político del gobierno de una de las regiones españolas se enfrenta a la puesta en marcha de un nuevo hospital. Esta tarea le pone ante la necesidad de tomar una serie de decisiones sobre modelos jurídicos aplicables a los hospitales, financiación, política de recursos humanos y mecanismos de organización de la asistencia hospitalaria y su coordinación con la asistencia primaria. Las alternativas reflejan las principales opciones de...Starting at €8.20
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BBVA. Brand value
Cintora M. A.; Oliver, XavierCase M-1177-EMarketingThis case describes the process of adoption of the BBVA brand following the merger between Banco Bilbao Vizcaya and Argentaria. It provides a comparison with the multi-brand strategy adopted by other banks such as BSCH and ABN AMRO. It gives a description of the process of creation of the BBVA brand and of the commitment adopted by the bank to base its strategy on the brand image - on the intangibles of corporate culture, human capital and reputa...Starting at €8.20
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Innovating Healthcare in the Basque Country: Moving to Chronic Care Management
Mas, Núria; Rosenmöller, MagdaCase P-1148-EInnovation and Change, Leadership and People Management, Service and Operations ManagementStarting at €8.20
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BBVA. El valor de una marca
Cintora M. A.; Oliver, XavierCase M-1177MarketingCaso que describe el proceso de adopción de la marca BBVA tras la fusión del Banco Bilbao Vizcaya y Argentaria. Comparación con la estrategia multimarca de otros bancos, como el BSCH o ABN AMRO. Descripción del proceso de creación de la marca BBVA y del compromiso adoptado por el banco de basar su estrategia en la imagen de marca, en los intangibles: cultura corporativa, capital humano, reputación. Explicación del proceso de creación de una marca...Starting at €8.20
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Javier Sánchez and the reforms in the management of Spanish hospitals
Keenov E.; García Prat, Antoni; Rosenmöller, MagdaCase P-1004-EService and Operations ManagementA policymaker in one of the Spanish regional governments has to manage the start-up of a new hospital. This task will force him to make a series of decisions about legal models applicable to hospitals, financing, human resources policies and mechanisms for organizing hospital care and coordinating it with primary care. The alternatives considered reflect the main options for reforming or transforming hospital management systems that are currently...Starting at €8.20