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Cerámicas Alcor
Sagarra R.; Weber, Eric; Velilla, ManuelCase ASN-20-EDecision Analysis, StrategyThis case study is about a company that has undergone two changes in administration in a period of fewer than ten years. The new manager has to deal with this complex situation. He gets new funding, hires new staff, makes changes in a factory line to manufacture a new product and opens distribution channels for marketing. With the good results obtained, the manager applies for a bank loan to remodel a second factory line. The students must put th...Starting at €8.20
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Fantasy Gardenware, S.A.
Corrales, José María; Velilla, ManuelCase C-691Accounting and ControlDebe decidirse sobre qué oferta de precio hacer a un pedido extra de exportación. El caso está preparado para que cada equipo de trabajo calcule su propia oferta. Cada equipo puede recabar información adicional, en poder del profesor, a un coste determinado. Las ofertas deben presentarse antes de la sesión general. A lo largo de la sesión se trabaja con toda la información, se calcula la oferta, se declara la oferta ganadora y se determina la cue...Starting at €8.20
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Vet Center: Contabilidad financiera
Rahnema Alavi, Ahmad; Velilla, Manuel; Weber, EricCase C-673Accounting and ControlEn este caso presentan los acontecimientos económicos y financieros más destacables de las primeros 12 meses de la aventura empresarial del Sr. Vet en un centero veterinario. Su objeto es familiarizarse con la elaboración de un Balance y una Cuenta de Resultados.Starting at €8.20
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Sany's Cross-Border Acquisition, Integration, and Strategic Renewal
Libo Fan; Paul W. Beamish; Bess (Huifang) GengCase IVEY-9B16M191-EStrategyIn 2012, Germany-based Putzmeister was acquired by China-based SANY, the largest concrete machinery manufacturer in the world. By early 2015, the degree and extent of integration was still incomplete, which put pressure on SANY’s management. SANY focused mainly on the Chinese domestic market, whereas Putzmeister had an established brand and good experience in international markets. Should the acquisition integration focus only on Putzmeister, or ...Starting at €8.20
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Bompis, S.A.
Pereira, Fernando; Velilla, ManuelCase C-598Accounting and ControlEn el contexto de una empresa que trabaja con materiales (importados en parte) y que realiza una cierta actividad de fabricación, el caso pretende servir de repaso a la contabilización de las actividades más habituales de una organización y a la elaboración de los estados financieros finales.Starting at €8.20
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Hisense's Internationalization Dilemma: Co-Operation with Loewe
Su Liu; Paul W. BeamishCase IVEY-9B17M155-EKnowledge and Communication, StrategyHisense Co., Ltd. (Hisense) was the fourth-largest television maker in the world, but its market share and brand recognition remained low in Europe. Therefore, strengthening its branding and improving its sales there were priorities for the Chinese company. In 2013, Hisense was considering whether to establish a strategic alliance with the German high-end television manufacturer Loewe AG (Loewe). Despite having a good reputation, Loewe was suffer...Starting at €8.20
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Cipriani & Lombardi
Soler, Edi; Velilla, ManuelCase ASN-102-EDecision AnalysisIn January 2019, two entrepreneurs were contemplating the creation of a footwear company offering affordable women's casual shoes in shopping malls in Italy. Their concept revolved around a unique self-service, white-label shoes model, setting them apart from most other traditional footwear stores in the industry. To test the viability of their idea, they devised a plan to launch a pilot store during the summer months in Riccione, viewing it as a...Starting at €8.20
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Roca & Mora
Velilla, Manuel; Soler, EdiCase ASN-57Decision AnalysisEn enero de 2004, dos emprendedores se planteaban abrir una tienda de calzado femenino informal y de precio asequible. No era una tienda tradicional, sino que estaba basada en el concepto de autoservicio, inexistente en el sector al que los emprendedores aspiraban. Como paso previo al lanzamiento de la idea, se plantearon crear una tienda piloto acotada en el tiempo necesario estimado para conseguir experiencia.Starting at €8.20
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