Ivey Business School (Canada)
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Earthwear Face & Body: Communicating Corporate Culture (A)
Mary Weil; Julia CuttCase IVEY-9B14C045-EEntrepreneurship, Leadership and People ManagementBy the spring of 2014, the founder of EarthWear Face & Body is in desperate need of part-time employees to help run her successful skin care retail business, which she runs out of her home in North Battleford, Saskatchewan. After eight years of hard work, she has turned her part-time hobby making all-natural skin care products into a thriving business. She sells her products online, through retail stores, at craft and trade shows and at the Saska...Starting at €8.20
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Accounting for Faulty Ignition Switches at General Motors Company
Darren Henderson; Julia CuttCase IVEY-9B14B014-EAccounting and ControlOn January 31, 2014, the chief executive officer (CEO) of General Motors (GM), a major automaker located in Detroit, Michigan, must decide whether to issue a recall based on a defect that had been found through an internal safety committee investigation. The ignition switch of certain GM small car models manufactured between 2005 and 2007 was prone to being nudged out of the run position, causing the driver to lose control as the engine would swi...Starting at €8.20
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dpms. - The Price of Earned Media
Julia Cutt; Mary WeilCase IVEY-9B14A038-EEntrepreneurship, MarketingIn April 2014, the co-founder of lifestyle brand dpms., situated in London, Ontario, has a dilemma. Started as an opportunity to showcase her partner’s graphic designs, dpms. first produced silk-screened t-shirts, then branched into jewelry and other locally produced products as the company succeeded. They maintain a booth at a weekly farmers’ and artisans’ market and travel to other festivals around the province but rely mainly on word-of-mouth ...Starting at €8.20
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Lululemon Athletica Inc. - Moving Forward With Humility
Mary Weil; Julia CuttCase IVEY-9B14A036-EMarketing, StrategyOn March 27, 2014, the new chief executive officer of Lululemon Athletica Inc., headquartered in Vancouver, British Columbia, has just announced the previous year’s flat fourth quarter results. These unimpressive financial figures have amplified the need to address the company’s damaged reputation. In 2013, the apparel brand faced a product recall and a public relations backlash after a controversial interview and botched apology by its founder, ...Starting at €8.20
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Wall Street Journal: Impreso Versus Interactivo (Spanish version)
Amy J. HillmanCase IVEY-9A99MS30StrategyUna de las marcas más respetadas de la empresa Dow Jones, the Wall Street Journal, se encuentra amenazada por proveedores de noticias en Internet, incluyendo su propia Edición Interactiva. La compañía no está segura si la Edición Interactiva se convertirá en un substituto o en un complemento de su edición impresa. El caso se centra en los cambiantes límites en la industria gráfica, la nueva tecnología, canibalización potencial, y la amenaza al mo...Starting at €8.20
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Earthwear Face & Body: Communicating Corporate Culture (B)
Mary Weil; Julia CuttCase IVEY-9B14C046-EEntrepreneurship, Leadership and People ManagementSupplement to 9B14C045.Starting at €5.74
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U-Haul: Reputation Management
Amy J. Hillman; Donald LangeCase IVEY-9B16M184-EStrategyIn 2014, U-Haul International Ltd. (U-Haul) was the biggest North American company in do-it-yourself moving and storage. A publicly-traded but family-controlled firm, U-Haul's corporate performance was very strong. However, the company continued to be plagued by reputation-related challenges stemming from long-ago family feuds that had been made public. Just when the feuds were settling, the company’s executive vice-president learned that a telev...Starting at €8.20