Ivey Business School (Canada)
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General Motors and the Electric Car Revolution: Boom or Bust
Daniel Doiron; John HigginsCase IVEY-9B19M049-EStrategyBy February 2019, General Motors Company (GM) had evolved into one of the three dominant North American automobile manufacturers, selling over 10 million vehicles annually. However, GM’s global market share had been declining over the previous 10–15 years due to intense competition in the small and mid-sized car segment from new entrants with a cost structure unlike global competitors and a product marketing strategy more focused on price than qu...Starting at €8.20
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Feehan Investment Management: Hedge Fund or Mutual Fund
Robert Pozen; Matthew DohertyCase IVEY-9B19N015-EEntrepreneurship, FinanceIn 2019, the chief executive officer (CEO) of Boston-based Feehan Investment Management faced a decision. After succeeding her father as CEO, she launched a quantitative research group, or "quant group," which used statistical and mathematical methods to determine investment strategies that were applied to incubate a long/short equity strategy. After incubating the strategy for three years and realizing good returns, the CEO wanted to open up thi...Starting at €8.20