Ivey Business School (Canada)
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Daimler China: Facing a Media Firestorm
Wolfgang Messner; Hyo Jin YoonCase IVEY-9B18C012-EThe chief executive officer of Daimler Trucks and Buses China Ltd. was on an expatriate assignment in China. In November 2016, he faced a discomforting situation that could bring an abrupt halt to his career; an unfortunate incident in which he lost his temper led to fierce outrage in local Chinese and worldwide media. The media reaction threatened China’s prominence as a major source of revenue for Daimler, and sent Daimler’s share price on a do...Starting at €8.20
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Apple v. Samsung: Intellectual Property and the Smartphone Patent Wars
Gloria Barczak; Susan Montgomery; David T.A. WesleyCase IVEY-9B13A009-EMarketingIn 2012, Apple, Inc. won the largest patent infringement case in history against Samsung Electronics for Samsung’s willful copying of Apple’s iPhone and iPad. Samsung, which recently overtook Apple as the leading smartphone maker, must now devise a strategy to address the court verdict and its potential impact on new product development.Starting at €8.20
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Flytenow, Inc.: Regulatory Challenges in the Sharing Economy
David T.A. Wesley; Susan MontgomeryCase IVEY-9B19M011-EEntrepreneurship, StrategyThe founders of Flytenow, Inc. (Flytenow), a tech start-up dubbed the "Uber of the skies," faced a crisis when the U.S. Federal Aviation Administration determined that Flytenow's customers, namely private pilots, would be violating "holding out" regulations if they used the service. Flytenow had just completed a three-month mentorship program at Y Combinator, the most prestigious Silicon Valley-based new venture accelerator, which had already hel...Starting at €8.20