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¿Qué significa ser un buen jefe? (B)
Ramus, Tommaso; Vaccaro, AntoninoCase BE-190Business Ethics and Corporate Social ResponsibilityEn marzo de 2007, menos de un año después de su nombramiento como CEO, René Obermann recibió un correo electrónico enviado por un técnico de 48 años del Departamento de T-Com Berlin, que lo remitió con copia a algunos miembros del Consejo de Administración, representantes sindicales y otros empleados. La misiva se propagó rápidamente por la empresa y se convirtió en viral en Alemania. A continuación se recoge un extracto de la misma: "Sus continu...Starting at €5.74
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What Does It Mean Being a Decent Boss (A)
Ramus, Tommaso; Vaccaro, AntoninoCase BE-189-EBusiness Ethics and Corporate Social Responsibility, Knowledge and CommunicationThis case analyzes a pre-crisis situation experienced by René Obermann, while he was serving as CEO of Deutsche Telekom. He received a letter from a technician, who complained about the top management style being focused on short-term results instead of on the company's long-term stability.Starting at €8.20
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Hilti Fleet Management (B): Towards a New Business Model (Spanish Version)
Casadesus-Masanell, Ramon; Gassmann, Oliver; Sauer, RomanCase HBS-719S19StrategyLos tacleadas (B) de casos el proceso de implementación y la escala de gestión de flotas en los últimos años. Por último, el caso explora los desafíos actuales que enfrenta el IMC.Starting at €5.74
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Premià de Dalt (B): Privatization in the Name of Security
Giuseppe Giura; Vaccaro, AntoninoCase BE-209-EBusiness Ethics and Corporate Social Responsibility, Service and Operations ManagementIn 2018, the people of Premià de Dalt, a small town north of Barcelona (Spain), started to be seriously concerned about security. Indeed, the local police (Policia Urbana) had received an anomalously high number of reports of home burglaries. The mayor of the city was urged to find an immediate and effective solution. This situation was part of a much larger problem affecting Barcelona's metropolitan area. Most of the responsibility for security ...Starting at €5.74
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What Does It Mean Being a Decent Boss (B)
Ramus, Tommaso; Vaccaro, AntoninoCase BE-190-EBusiness Ethics and Corporate Social ResponsibilityIn March 2007, less than one year after his appointment as CEO, René Obermann received an e-mail from a 48-year old technician working in the T-Com Berlin department. The letter was carbon copied to some members of the Board of Management, union representatives and some other employees. It rapidly spread throughout the organization and become viral in Germany. The following is an extract of the letter: Your continuous messages to the workforce wi...Starting at €5.74
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Premià de Dalt (A): Privatization in the Name of Security
Giuseppe Giura; Vaccaro, AntoninoCase BE-208-EBusiness Ethics and Corporate Social Responsibility, Service and Operations ManagementIn 2018, the people of Premià de Dalt, a small town north of Barcelona (Spain), started to be seriously concerned about security. Indeed, the local police (Policia Urbana) had received an anomalously high number of reports of home burglaries. The mayor of the city was urged to find an immediate and effective solution. This situation was part of a much larger problem affecting Barcelona's metropolitan area. Most of the responsibility for security ...Starting at €8.20
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Turning a Successful Business Model on Its Head (Spanish version)
Casadesus-Masanell, Ramon; Gassmann, Oliver; Sauer, RomanCase HBS-719S15Strategy"Hilti developed many very innovative and successful products over the years, but they paled in comparison with the fleet management business model, which was the most important innovation in Hilti's history." All told, Hilti, which had about 22,000 employees and made about 4.5 billion Swiss Francs (or $4.589 billion USD) in sales in 2015, managed 1.5 million tools under fleet management contracts in 40 countries, resulting in a contract value o...Starting at €8.20
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¿Qué significa ser un buen jefe? (A)
Ramus, Tommaso; Vaccaro, AntoninoCase BE-189Business Ethics and Corporate Social Responsibility, Knowledge and CommunicationEste caso analiza la situación anterior a la crisis que René Obermann experimentó como CEO de Deutsche Telekom (DT). El gestor recibió la carta de un técnico que se quejaba del estilo utilizado por la alta dirección, centrado en los resultados a corto plazo en lugar de en la estabilidad a largo plazo de la compañía.Starting at €8.20
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Hilti Fleet Management (A): Turning a Successful Business Model on Its Head
Casadesus-Masanell, Ramon; Gassmann, Oliver; Sauer, RomanCase HBS-717427-EStrategyThis case explores the introduction of fleet management in the construction industry by the premium power tools manufacturer Hilti in 2000. Following its customers' needs, Hilti moved from selling power tools to leasing them as a service. The introduction of the new business model contributed significantly to the success of Hilti, since it sustainably differentiated the company from its competitors. For instance, the adoption of fleet management ...Starting at €8.20
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Hilti Fleet Management (B): Towards a New Business Model
Casadesus-Masanell, Ramon; Gassmann, Oliver; Sauer, RomanCase HBS-717465-EStrategyThe (B) case tackles the implementation and scaling process of fleet management over the years. Finally, the case explores current challenges facing the BMI.Starting at €5.74