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México: crisis y competitividad
Musacchio, Aldo; Vietor, Richard H.K.; GarcÃa-Cuéllar, ReginaCase HBS-711S30EconomicsEn 2010, el bicentenario de la revolución de México contra España, el presidente de México, Felipe Calderón esperaba que pudiera orquestar varias reformas cruciales que México necesita. México no había crecido mucho a lo largo de la última década, la pérdida de competitividad de China y otros países asiáticos. Varios de sus instituciones, incluido el trabajo, educación, salud, energía y defensa de la competencia, parecía poco competitivo. Pero co...Starting at €8.20
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La Estrategia de Captación de Clientes de Internet en Bankinter
Martinez-Jerez, F. Asis; Narayanan, V.G.; Brem, LisaCase HBS-104S02Accounting and ControlBankinter, un relativamente pequeño banco español, tiene una gran presencia como un proveedor de servicios financieros a Internet. Abriendo el camino a la rentabilidad a través de Internet Bankinter dará una gran ventaja competitiva sobre los bancos españoles más grandes y consolidadas. Ann Peralta, director de la red de Internet en Bankinter, debe evaluar si los miles de nuevos clientes llegando de otros portales son rentables para el banco. Per...Starting at €8.20
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Emergia: Driving Profitability on Help Desk Contracts
Martinez-Jerez, F. Asis; Brem, LisaCase HBS-111048-EFinanceEmergia wants to keep its customers happy with its contact center service, but the margins on the help desk contract are dangerously low. Can Miguel Neira, the COO, increase margins while preserving the customer relationship?Starting at €8.20
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Multiasistencia: Redefining the Relationship with Its Service Professionals
Martinez-Jerez, F. Asis; Perez, Maria Garcia; Miller, KatherineCase HBS-113143-EAccounting and ControlMultiasistencia, a major Spanish BPO of insurance repairs, is changing the relational contract with its service professionals from a referral model to a guaranteed workload one.Starting at €8.20
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Mexico's Energy Reform
Vietor, Richard H.K.; Sheldahl-Thomason, HavilandCase HBS-717027-EEconomicsEnergy - both petroleum and electricity - had been terribly managed for decades in Mexico. The two national monopolies - PEMEX and CFE - were inefficient, overstaffed, corrupt, rife with subsidies, and losing money. Finally, in 2012, President Enrique Pena Nieto announced his intent to drastically reform both. Over the next two years, the Mexican constitution was amended, and a dozen implementing laws were passed, to break up the CFE, reorgani...Starting at €8.20
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Mexico: "A Mosaic of Different Realities"
Vietor, Richard H.K.; Sheldahl-Thomason, HavilandCase HBS-717051-EEconomicsA day after his inauguration as President of Mexico in 2012, Enrique Pe a Nieto announced a Pact for Mexico - a slate of institutional reforms for education, energy, fiscal policy, telecommunications, banking and antitrust. These initiatives, enacted over the next several years, were designed to alleviate a host of historic problems that had held back Mexico's economic development. By 2017, although the President's popularity was at an all-time ...Starting at €8.20
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Caja España: Dirigiendo las Sucursales para Vender (B)
Martinez-Jerez, F. Asis; De Albornoz, Rosario M.Case HBS-105S07Accounting and ControlComplementa el caso (A).Starting at €5.74
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Bankinter: Instalando el simulador hipotecario en las sucursales
Martinez-Jerez, F. Asis; Miller, KatherineCase HBS-108S08FinanceDescribe cómo Bankinter, un banco español de tamaño medio, altera el conjunto de información a disposición de sus empleados de cara al cliente. En la primavera de 2003, Bankinter presentó un programa basado en Excel llamado el simulador de hipoteca que los gerentes de sucursales ayudado a calcular el precio de una hipoteca y estimar el valor de vida del cliente (CLV). Facilita una discusión sobre el impacto de un cambio en el conjunto de informac...Starting at €8.20
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Mexico: Crisis and Competitiveness
Musacchio, Aldo; Vietor, Richard H.K.; GarcÃa-Cuéllar, ReginaCase HBS-710058-EEconomicsIn 2010, the bicentennial anniversary of Mexico's revolution against Spain, Mexican President Felipe Calderon hoped he could orchestrate several crucial reforms that Mexico needed. Mexico had not grown much over the course of the last decade, losing competitiveness to China and other Asian countries. Several of its institutions, including labor, education, healthcare, energy, and antitrust, seemed uncompetitive. But with a weaker peso and greater...Starting at €8.20
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Henkel Iberica (A)
Martinez-Jerez, F. Asis; Narayanan, V.G.; Brem, LisaCase HBS-105023-EService and Operations ManagementIn 2002, Esteban Garriga, customer service director at Henkel Iberica, questions whether Collaborative Planning, Forecasting, and Replenishment (CPFR) would help manage retail promotions and limit their impact on the stock-outs and obsolete inventory. Describes the situation facing Henkel Iberica, the Spanish subsidiary of the German consumer products company Henkel KgaA, with respect to the management of retail promotions. The increasing number ...Starting at €8.20