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VaycayNation: Driving Website Traffic through Second-Screen Analytics
Maik Eisenbeiss; Alexander BleierCase IVEY-9B20A027-EEntrepreneurship, Marketing, StrategyVaycayNation was a German start-up operating an online travel and booking portal. Despite its recent growth, the firm still had low brand awareness in the German market. As a remedy, the chief executive officer planned to invest in a major television advertising campaign to attract more visitors to the company’s website and thus improve its customer awareness. He wanted to build the campaign based on a solid understanding of how executional campa...Starting at €8.20
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George Soros: The Stateless Statesman
Jones, Geoffrey; Ying, WendyCase HBS-321012-EEntrepreneurshipThis case traces the business career and philanthropic activities of George Soros. The Hungarian-born Soros made a fortune as a hedge fund investor after establishing Quantum Fund on the tax haven island of Cura ao in the Netherlands Antilles in 1973 where he was largely free from regulation. He earned a notorious reputation as the "man who broke the Bank of England" in 1992 and for his role in the Asian Financial Crisis in 1997. Soros also beca...Starting at €8.20