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VaycayNation: Driving Website Traffic through Second-Screen Analytics
Maik Eisenbeiss; Alexander BleierCase IVEY-9B20A027-EEntrepreneurship, Marketing, StrategyVaycayNation was a German start-up operating an online travel and booking portal. Despite its recent growth, the firm still had low brand awareness in the German market. As a remedy, the chief executive officer planned to invest in a major television advertising campaign to attract more visitors to the company’s website and thus improve its customer awareness. He wanted to build the campaign based on a solid understanding of how executional campa...Starting at €8.20
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Mueller-Lehmkuhl GmbH (Spanish Version)
Cooper, Robin; Bottenbruch, DagmarCase HBS-113S03Accounting and ControlMueller-Lehmkuhl vende sujetadores de la ropa y de los alquileres máquinas de fijación. Se considera que estos dos productos tan eficazmente un solo elemento y precios en consecuencia, los fijadores en alta ganancia y sus máquinas de fijación en una pérdida. El sistema de costos asigna el costo de las máquinas de fijación a los elementos de fijación. Los japoneses han entrado en el mercado y ha encontrado una manera de disociar los dos productos....Starting at €8.20