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Freeletics: Strategic Corporate Venturing in a Digital Scale-Up
Lysander Weiss; Dominik K. KanbachCase IVEY-W29912-EEntrepreneurship, StrategyGoing through a dynamic market change with increased user growth and competition, the digital fitness scale-up Freeletics GmbH (Freeletics) found itself at a crossroads in September 2020. Equipped with fresh funding of US$25 million, the chief executive officer and the business development lead discussed the path forward for the company. Its current successful offering, a digital fitness coaching app, promised continuous growth. However, changing...Starting at €8.20
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Deutsche Allgemeinversicherung (Spanish version)
Upton, David M.Case HBS-603S09Service and Operations ManagementDescribes the application of statistical process control in a service industry. In this case, Annette Kluck must decide how to adopt manufacturing-based principles to a service process ranging from customer account setup to legal services.Starting at €8.20