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NutriHealth: Transforming Wellness
Meenakshi Gandhi; Vimi JhamCase IVEY-9B20M032-EEntrepreneurship, StrategyIn October 2018, the founder of NutriHealth started to think about the next phase of her company’s growth strategy. NutriHealth began as a stand-alone clinic in 1998 and was a service provider of personalized wellness and health management diet plans. It was time to make decisions that would lead to sustained growth. NutriHealth had reached a satisfactory position in the market, and investors had become interested in the venture, offering capital...Starting at €8.20
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Norio Ohga: The Fifth President of Sony Corporation
Sáez, Francisco J.; Riquelme, Hernán; Kase, KimioCase DG-1481-EStrategyThe case analyses the conceptual scheme or model identified in Norio Ohga's management style, which we call the proto-image of the firm (PIF) approach. Sony's success in its diversification strategy is explained on the basis of PIF.Starting at €8.20
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Chihiro Kanagawa, President of Shin-Etsu Chemical
Sáez, Francisco J.; Riquelme, Hernán; Kase, KimioCase DG-1483-EStrategyThis case examines the professional career of Chihiro Kanagawa, and shows how he turned Shin-Etsu Chemicals into a major international player in a sector in which Japanese companies had traditionally been uncompetitive. The case illustrates Kanagawa's dynamic management style and the value system on which it is based and we call the profit- arithmetic (PA) approach. Shin-Etsu Chemical's success by not spending money on projects not generating imm...Starting at €8.20
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Chihiro Kanagawa, Presidente de Shin-Etsu Chemical
Sáez, Francisco J.; Riquelme, Hernán; Kase, KimioCase DG-1483StrategyEste caso revisa la carrera profesional de Chihiro Kanagawa y explica cómo convirtió Shin-Etsu Chemicals en uno de los participantes más importantes a nivel internacional en un sector en el que históricamente las empresas japonesas no habían sido competitivas. El caso ilustra el estilo de gestión dinámico de Kanagawa y el sistema de valores en los que se basa y que denominamos política "profit- arithmetic" (PA). Asimismo se explica el éxito de la...Starting at €8.20
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Kaya Skin Clinic: Creating a Sustainable Competitive Advantage with Customers
Kareem Abdul Waheed; Vimi JhamCase IVEY-9B17A022-EMarketing, StrategyKaya Skin Clinic (Kaya) was started in India in 2002. It expanded its operations to the Middle East in 2003. The company’s value proposition was to provide medical advice from a dermatologist, which formed the basis for product and service recommendations that would dramatically improve customers’ skin. The company had worked hard to position the Kaya brand through defined e-marketing and customer relationship management strategies; however, in 2...Starting at €8.20
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Yalla Momos: Expansion Dilemmas of a Small Business
Anupam Mehta; Vimi JhamCase IVEY-9B17B020-EAccounting and Control, Entrepreneurship, StrategyIn 2015, the owner and the founder of a restaurant business in Dubai was concerned about the company's future expansion and growth. Although it was doing well in terms of profitability, a financial forecast was required for the following year, particularly in light of tough competition in the restaurant business in Dubai.Starting at €8.20
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Yalla Momos: Targeting the Expatriate
Vimi Jham; Anupam MehtaCase IVEY-9B17A042-EEntrepreneurship, Marketing, StrategyYalla Momos was a restaurant in Dubai, United Arab Emirates, that served momos, which were Nepal’s answer to the Chinese dumpling. Yalla Momos’ sales have grown exponentially since brothers Prashant and Ishan Goel founded the restaurant in 2012. Recently, in order to safeguard their share of the market, the Goels have been considering how to take their venture forward in the face of competition from both the organized (big retail outlets) and uno...Starting at €8.20
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Norio Ohga: quinto presidente de Sony Corporation
Sáez, Francisco J.; Riquelme, Hernán; Kase, KimioCase DG-1481StrategyEl caso analiza el esquema o modelo conceptual del estilo de gestión de Norio Ohga, que nosotros denominamos la protoimagen de la empresa (PIF), y explica el éxito de Sony en su estrategia de diversificación basada en esta política.Starting at €8.20
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Masao Ogura's Haulage Revolution: Home Delivery Service (Takkyubin)
Sáez, Francisco J.; Riquelme, Hernán; Kase, KimioCase DG-1484-EStrategyThe case describes the thought and change process of an entrepreneur who revolutionsed the haulage industry in Japan. Along with other three cases this serves to identify the mental schemata of business leaders. In Mr Ogura's case his metal scheme is classified as Proto-Image of the Firm (PIF) approach.Starting at €8.20
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La revolución del transporte de Masao Ogura: el servicio de entrega a domicilio (Takkyubin)
Sáez, Francisco J.; Riquelme, Hernán; Kase, KimioCase DG-1484StrategyEl caso describe el pensamiento y proceso de cambio de un empresario que revolucionó el sector del transporte en Japón. Junto con otros tres casos, éste sirve para identificar el esquema mental de administradores de empresas. En el caso de Masao Ogura, su esquema mental se ha denominado protoimagen de la empresa (PIF).Starting at €8.20