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"Little Cool," Big Opportunity (Spanish version)
McDonald, Rory; van Bever, Derek C.M.; Ojomo, EfosaCase HBS-617S12StrategyIn 2013, a team led by Gopalan Sunderraman, vice president of corporate development at Godrej & Boyce Mfg. Co. Ltd.-one of the companies owned by Godrej Group, a large Indian conglomerate-was preparing to launch an innovative low-cost refrigerator. Developed expressly for the approximately 80% of Indians who lacked access to refrigeration (a market Godrej had never before targeted), the chotuKool represented a technological marvel-a small, inexpe...Starting at €8.20
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chotuKool: "Little Cool," Big Opportunity
McDonald, Rory; van Bever, Derek C.M.; Ojomo, EfosaCase HBS-616020-EStrategyIn 2013, a team led by Gopalan Sunderraman, vice president of corporate development at Godrej & Boyce Mfg. Co. Ltd.-one of the companies owned by Godrej Group, a large Indian conglomerate-was preparing to launch an innovative low-cost refrigerator. Developed expressly for the approximately 80% of Indians who lacked access to refrigeration (a market Godrej had never before targeted), the chotuKool represented a technological marvel-a small, inexpe...Starting at €8.20
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Aadhaar: India's Big Experiment with Unique Identification (A)
Eaves, David; Goldberg, DanielCase HBS-KS1259-EInformation TechnologiesMany people take identity for granted, confident that they can prove they are who they say they are by using a driver's license or other ID card. For many millions of people, this is not the case. They possess not only no driver's license, but also no birth certificate which could be used to gain a driver's license and prove they are who they claim to be. As a result, they can sometimes appear invisible to the state, unable to receive aid or part...Starting at €8.20
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Aadhaar: India's Big Experiment with Unique Identification (B)
Eaves, David; Goldberg, DanielCase HBS-KS1260-EInformation TechnologiesMany people take identity for granted, confident that they can prove they are who they say they are by using a driver's license or other ID card. For many millions of people, this is not the case. They possess not only no driver's license, but also no birth certificate which could be used to gain a driver's license and prove they are who they claim to be. As a result, they can sometimes appear invisible to the state, unable to receive aid or part...Starting at €5.74