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Horst Dassler, Adidas, y la comercialización del deporte
Jones, Geoffrey G.; Norris, Michael; Kim, SophiCase HBS-316S09EntrepreneurshipEl caso se centra en la carrera de Horst Dassler, el hijo del fundador del fabricante de calzado deportivo con sede en Alemania Adidas. Los orígenes de la firma estaban en los años de entreguerras, y se elevó a la prominencia pública después de que proporciona picos de la famosa velocista afroamericano en los Juegos Olímpicos de 1936 en Berlín. Desde la década de 1950, Horst cultivó relaciones con los atletas y las federaciones nacionales para ex...Starting at €8.20
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The German Export Engine
Trumbull, Gunnar; Schlefer, JonathanCase HBS-715045-EEconomicsThis case traces the economic history of modern Germany, from its beginnings in the 19th century to its strong performance during the financial crisis and its emergence as a de facto economic and political leader of Europe.Starting at €8.20
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Bernd Beetz: Creating the New Coty
Jones, Geoffrey G.; Kiron, DavidCase HBS-808133-EEntrepreneurshipConsiders the creation of one of the world's largest beauty and fragrance companies by Bernd Beetz, appointed chief executive of Coty Inc. in 2001. The case opens with the creation of a new Russian subsidiary in the wake of the global financial crisis, and examines how a virtually new company was created over the previous years. In 1990 the German consumer goods company Benkiser began acquiring fragrance and cosmetics brands with the intent of de...Starting at €8.20
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Willy Jacobsohn and Beiersdorf: Managing Expropriation and Anti-Semitism
Jones, Geoffrey G.; Lubinski, ChristinaCase HBS-811060-EEntrepreneurshipThis case examines the management of home and host country risk by Beiersdorf during the interwar years. It can be used both in business history courses and more generally to teach political risk management by multinational corporations. Beiersdorf, a German personal products company, expanded globally before 1914, but had its foreign factories and intellectual property expropriated during World War 1. After 1919 ceo Willy Jacobson rebuilt the in...Starting at €8.20
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Thomas J. Watson, IBM and Nazi Germany
Jones, Geoffrey G.; Ballor, Grace; Brown, AdrianCase HBS-807133-EEconomicsConsiders the strategy of U.S.-owned IBM, then a manufacturer of punch cards, in Nazi Germany before 1937. Opens with IBM CEO Thomas J. Watson meeting Adolf Hitler in his capacity as President of the International Chamber of Commerce. IBM had acquired a German company in 1922, and like other American companies, found itself operating after 1933 in a country whose government violently suppressed political dissent and engaged in intimidation and di...Starting at €8.20
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Corruption in Germany
Abdelal, Rawi; Di Tella, Rafael; Schlefer, JonathanCase HBS-709006-EWhy do managers become corrupt? Does corruption ever pay? When do friendly relations cross into bribery? How can CEOs manage and prevent outbreaks of corruption? These and other questions are raised by three short case studies of corruption in Germany: at the global engineering firm Siemens, the automaker VW, and the chemical giant BASF. While German law not only permitted overseas bribery but even made it tax deductible until 1999, it was not we...Starting at €8.20
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Horst Dassler, Adidas, and the Commercialization of Sport
Jones, Geoffrey G.; Norris, Michael; Kim, SophiCase HBS-316007-EEntrepreneurshipThe case focuses on the career of Horst Dassler, the son of the founder of the German-based sports shoe manufacturer Adidas. The origins of the firm were in the interwar years, and it rose to public prominence after it provided spikes for the famous African-American sprinter in the 1936 Berlin Olympics. From the 1950s Horst cultivated relationships with athletes and national associations to expand his sports apparel business and develop sports sp...Starting at €8.20
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Can the Eurozone Survive
Roscini, Dante; Schlefer, JonathanCase HBS-713034-EEconomicsThe sovereign debt crisis that took Greece by storm in 2010 began to spread to other European markets. Within a few months Ireland and Portugal had also lost access to the sovereign debt markets and had to rely on supranational loans for their financing. The risk of further contagion was clear and present. Political leaders continued to seek measures to stem the crisis and to avoid the larger economies of Spain and Italy becoming involved. The Eu...Starting at €8.20
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Werner von Siemens and the Electric Telegraph
Jones, Geoffrey G.; Siemens, Bjoern vonCase HBS-811004-EEntrepreneurshipThis case describes the nineteenth century founding by Werner Siemens of the Siemens electrical business in Germany. Werner's dual role as inventor and entrepreneur is explored as he created one of the world's first multinational enterprises, whose growth initially rested on its pioneering role in the new telegraph industry. Werner sent his brothers to open businesses in Great Britain and Russia, and the case explores the advantages and disadvant...Starting at €8.20