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Ceranz Bau AG
Guinand C.; Heukamp, FranzCase AD-301-EDecision Analysis, FinanceThis case describes the bidding decision of a construction company to build a river crossing and manage it during 30 years. The decision revolves around the right bidding strategy trading off the chance of winning and potential profit. Used as a teaching vehicle for project evaluation and auctions.Starting at €8.20
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Bundesautobahnen Group
de Santiago, Rafael; García Centenera, Iñigo; Izquierdo, DavidCase AD-367-EDecision AnalysisBundesautobahnen Group, a German construction company, has won a public tender to build (the first stretch of) a freewayan expressway between Berlin and Bremen, with a budget of 170 million of euros. The company neededs to optimize the costs, matching the estimates offered in the tender and improving the project's margin. One of the most important stages was the optimization of the earthwork along the route.Starting at €8.20
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And Now What Do We Do?: Management Tensions at IASoft
García Pont, Carlos; Palencia, LuisCase ASN-97-EDecision AnalysisIASoft was founded in March 2001 for the purpose of designing and supplying high-performance IT solutions for the automation of industrial plants. The company was the brainchild of three skilled engineers from different backgrounds who had met through their work. They had detected a market opportunity in high quality customizations and adaptations of standard software packages for sophisticated clients. The CEO of IASoft, now in his 50s, was star...Starting at €8.20
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Laree Verbindungen GmbH
Ariño, Miguel Angel; Heukamp, FranzCase AD-361-EDecision AnalysisLaree is a German company that manufactures and supplies the fasteners that are used in construction to attach glass to the walls of buildings. Its executives must decide whether to accept a contract that could be a great opportunity to open a new market for the company or result in a significant loss of money. This case is based on the "Berfest AG" case by the same authors. This case replaces The Berfest case from the same authors (AD-314).Starting at €8.20
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Elbe Composites Saxony AG (ECSA)
Klueter, Thomas Maximilian; Palencia, Luis; Juan Carlos Vázquez-DoderoCase ASN-82-EDecision AnalysisElbe Composites Saxony AG (ECSA) manufactures a wide variety of metal and composite parts for the aerospace, automobile, public lighting and farm machinery industries. In July of 2018, management at ECSA had to decide on a location for a new plant.Starting at €8.20
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Media Markt: A Successful Model for the 21st Century
Sachon, Marc; Laux, EricCase P-1118-EDecision Analysis, Service and Operations ManagementThe case describes the history and business model of Media Markt, part of Media Saturn Holding (MSH), which forms part of Germany's Metro Group. Media Markt contributes a major share of MSH's 20 billion in sales and together they are Europe's largest consumer electronic retailer by far. On a global level, only Best Buy of the United States has more sales than MSH. The case provides details of Media Markt's business model and allows the students ...Starting at €8.20
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Innovation at Volkswagen: The Story of Digital:Lab
Feinberg, Yossi; Orleans, Amadeus; Scott, MitchelCase SGSB-E680-EDecision AnalysisThe case follows the design and creation of a software innovation lab at Volkswagen. Particular issues explored include the role and structure of internal innovation groups, establishing culture and defining business models for innovation, and developing strategy for innovation in an established enterprise environment.Starting at €8.20
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ERBITUX: A Miracle Drug Or Just a Lot of Headaches
Heukamp, Franz; Ariño, Miguel AngelCase AD-347-EDecision AnalysisIn February of 2002, Bernhard Scheuble, the CEO of Merck, received news that the U.S. Food and Drug Administration had "refused to file" Erbitux, a new "miracle" cancer treatment drug. The drug was supposed to have represented Merck's entry into the field of oncology. Erbitux had been an enormous gamble for the first non-family CEO in Merck's 350-year history. It had refocused the company's operations on an entirely new field: oncology. Adding to...Starting at €8.20
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Rattunde & Co GmbH
Guinand C.; Heukamp, FranzCase ASN-38-EDecision Analysis, Entrepreneurship, Innovation and ChangeA young machining company in East Germany needs to decide whether to specialize in the tube machining business or continue to offer all kinds of different types of machines. Set in the 1990s in East Germany with all the corresponding issues.Starting at €8.20
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Diamond Developers: Replicating the Sustainable City
Tim RogmansCase IVEY-9B20E008-EDecision Analysis, Entrepreneurship, StrategyIn April 2019, the chief executive officer of Dubai-based Diamond Developers, reflected on his company’s progress in developing a business model based on sustainable living. In December 2015, The Sustainable City in Dubai had welcomed its first residents. The project had become a success story, both commercially and in terms of building a vibrant community of 3,000 residents from 60 countries, who were living a lifestyle characterized by social, ...Starting at €8.20