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General Electric's Expansion in the Middle East
Assem Safieddine; Shadi Rhayem; Ken MarkCase IVEY-9B14M141-EStrategyIn July 2012, a senior manager in the corporate strategy team of General Electric (GE) was wondering what changes he should recommend for its strategic plans in the MENAT region (the Middle East, North Africa, Turkey and Pakistan). First, the senior corporate strategist wanted to get a better understanding of how regional management had succeeded in growing its business despite the barriers it had faced, such as political instability, difficultie...Starting at €8.20
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Château Ksara of Lebanon: Local Focus Versus Global Reach Trade-Off
Marina Apaydin; Maya Christina Noujaim; Charbel Ghossan; Miguel Manglano; Abdellah Laaouane; Yasmine JreissatiCase IVEY-9B17M186-EStrategyIn December 2016, the chief executive officer (CEO) of Château Ksara, the largest and most renowned wine producer in Lebanon, was analyzing the company’s sales volume and product availability around Lebanon. To the CEO’s surprise, a popular fine dining establishment in the city did not include any of Château Ksara’s wines. Frustrated, he started wondering what could have been the reasons for the omission. Was the quality of wine giving competitor...Starting at €8.20