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Daimler: Motoring at the Speed of China
Saul Estrin; Christine Cote; Daniel Shapiro; Katherine NunnerCase IVEY-9B20M023-EStrategyThis case is set in 2018 in China and follows Daimler’s efforts to compete in the Chinese automotive market amidst fast paced changes which are underpinned by state driven efforts at fostering innovation. Testing its leverage as the world’s largest and most profitable auto market, China is aggressively pushing foreign and domestic auto manufacturers towards new and ambitious targets for electrification. At the same time, Daimler has to be respons...Starting at €8.20
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Conflict Over Leadership and Succession in a Successful Family Business: The Lakkard Leather Company
Simon Parker; Matthias A. TietzCase IVEY-9B11M043-EEntrepreneurship, StrategyThe founder of the Lakkard Leather Company was proud of his business, and attributed much of its success to his own leadership style, which did not allow for anyone else’s participation in important decisions. When he was badly injured in a car accident, his son stepped in and kept the business going. Without any intention to take over, the son altered the leadership and operations of the company in the space of a few months, so that by the time ...Starting at €8.20
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Rosch Innovations: Preparing the Biggest IPO Ever
Matthias A. TietzCase IVEY-9B16M131-EEntrepreneurship, StrategyThe chief executive officer (CEO) of Rosch Innovations and his team had developed a kinetic power plant that used the buoyancy force of air in water to generate electricity. This breakthrough innovation defied old principles of physics and was therefore difficult to comprehend and communicate. The CEO and his team had grown their network behind the scenes, careful not to raise too much attention from the powerful German energy lobby in the beginn...Starting at €8.20