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Schibsted (A): Should We Launch 20 Minutes
Jean-Louis Schaan; Jordan MitchellCase IVEY-9B07M019-EStrategyThe executive vice-president of newspapers for Schibsted was about to meet with his colleagues to discuss the company's plan to release an internally developed free daily newspaper concept called 20 Minutes. Over the past couple of years, Schibsted's executive team had kept a watchful eye on the free newspaper industry, which was enjoying tremendous popularity. Earlier in the year, Schibsted had launched Avis 1, a free paper with direct delivery ...Starting at €8.20
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Vossloh: Restoring Trust after Two Consecutive Profit Warnings
Jan Diebecker; Alexander Flügel; Thorsten Knauer; Tea Luhtanen; Friedrich SommerCase IVEY-9B12M113-EStrategyVossloh AG is preparing for its annual December conference with investors and analysts. The company, whose core business has always been the railway engineering sector, had to issue two consecutive profit warnings in 2011, which sent its stock back to levels last seen only in the aftermath of the economic crisis of 2009–10. The company’s primary task is to find the right arguments to satisfy the conference participants and regain their trust. Vos...Starting at €8.20
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Random House: Shifting to E-Books in a Globalized World
Sarah Bickert; Volker Diestegge; Thorsten Knauer; Katja Möslang; Andrea Schroer; Friedrich SommerCase IVEY-9B13M083-EStrategyThe publisher Random House, a fully owned subsidiary of the German family company Bertelsmann SE & Co. KgaA, faces significant changes in its markets and internal structure. While printed books have been the company’s core competence from its earliest years, with the advent of the Internet, customers, especially in the West, are beginning to prefer electronic books. Will printed books be completely replaced by digital ones, or will e-books remain...Starting at €8.20