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LIDL: A German Grocer in the United States
Lubna Nafees; Neel Das; Mokhalles MehdiCase IVEY-9B19A007-EMarketing, StrategyIn 2017, the German grocery chain Lidl Stiftung & Co. KG (Lidl) opened its first 20 U.S. stores in the southern states of Virginia, North Carolina, and South Carolina. Key target segments of Lidl were budget-conscious customers, middle-class families with children, and elderly customers on a fixed income. Lidl offered lower prices than its competitors and quickly gained a strong advantage in the marketplace. Despite high early consumer demand, ho...Starting at €8.20
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TSG Hoffenheim: Football in the Age of Analytics
Zhu, Feng; Lakhani, Karim R.; Schmidt, Sascha L.; Herman, KerryCase HBS-616010-EService and Operations ManagementIn 2015, Dietmar Hopp, owner of Germany's Bundesliga football team TSG Hoffenheim and co-founder of the global enterprise software company SAP, was considering how to ensure long-term sustainability and competitiveness for TSG Hoffenheim. While historically a small team from bottom rungs of the league, TSG Hoffenheim, with revenues of 60 million to 70 million, reached the top division of the Bundesliga in the 2008-2009 season thanks to a de...Starting at €8.20
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TSG Hoffenheim: Football in the Age of Analytics (B)
Zhu, Feng; Schmidt, Sascha L.; Lakhani, Karim R.; Koppers, SebastianCase HBS-620055-EService and Operations ManagementIn 2015, Dietmar Hopp, owner of Germany's Bundesliga football team TSG Hoffenheim and co-founder of the global enterprise software company SAP, was considering how to ensure long-term sustainability and competitiveness for TSG Hoffenheim. While historically a small team from bottom rungs of the league, TSG Hoffenheim, with revenues of 60 million to 70 million, reached the top division of the Bundesliga in the 2008-2009 season thanks to a de...Starting at €5.74