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Graphisoft
Pistrui J.; Roure, JuanCase P-932-EService and Operations ManagementGraphisoft is a Hungarian based technology company that develops, markets and supports advanced 3D computer aided design (CAD) software for the architecture, engineering and construction (AEC) industries. Their leading product -ArchiCAD®- is designed for the personal computer platform and represented 90% of the $19 million in company sales in 1996. ArchiCAD is sold in 80 countries and in 19 different languages. The case reviews the entrepreneuria...Starting at €8.20