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Käthe Kruse: Una marca para el niño
Fité, Rosa María; Nueno, PedroCase E-60EntrepreneurshipEn 1989 dos empresarios compraron Käthe Kruse GmbH, una compañía conocida por sus muñecas de colección. Su objetivo era incrementar al máximo el valor de la compañía. Desde entonces la hicieron crecer potenciando las muñecas de juego e introduciendo, a lo largo de los años, nuevas líneas de producto. En 2003, Käthe Kruse comercializaba casi 2.000 referencias. Todos los productos se ajustaban a la filosofía original de Käthe Kruse, que se utilizab...Starting at €8.20
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Käthe Kruse: An all-inclusive brand for kids
Fité, Rosa María; Nueno, PedroCase E-60-EEntrepreneurshipIn 1989 two entrepreneurs acquired Käthe Kruse GmbH, a company best known for its collectible dolls. Their concern was how to create the maximum possible value for the company. Since then they had grown the company by focusing more on play dolls and gradually introducing new product lines. As of 2003 Käthe Kruse sold almost 2000 references. All the products conformed to the original Käthe Kruse philosophy, which was used to differentiate the comp...Starting at €8.20
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Bayern Munich in China
Lakhani, Karim R.; Schmidt, Sascha L.; Norris, Michael; Herman, KerryCase HBS-617025-EService and Operations ManagementIn 2015, German football club Bayern Munich is considering how to enter the Chinese market. Should it build its own infrastructure or rely on third-party partnerships to reach this massive football fanbase?Starting at €8.20
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Die Mannschaft: How Germany Won the 2014 FIFA World Cup
Groysberg, Boris; Schmidt, Sascha L.; Thomke, Arjun; Herman, Kerry; Norris, MichaelCase HBS-416025-ELeadership and People ManagementAfter years of ups and downs, Germany won its fourth World Cup in 2014.This case examines the national team's recent history and the changes they made to set themselves up for success.Starting at €8.20
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Siemens ShareNet: Building a Knowledge Network (Spanish Version)
MacCormack, Alan; Herman, Kerry; Voelpel, SvenCase HBS-609S05Service and Operations ManagementDescribe el desarrollo de Sharenet, un innovador sistema de gestión del conocimiento utilizado por una división de Siemens. Sharenet intentos para capturar el conocimiento y la experiencia de muchos de ventas y de marketing unidades dispersas de Siemens en todo el mundo, por lo que es accesible a todos. Sharenet hasta la fecha ha sido financiado como una iniciativa corporativa, libre para todos los que lo utilizan. Pero a medida que el mercado de...Starting at €8.20
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TSG Hoffenheim: Football in the Age of Analytics
Zhu, Feng; Lakhani, Karim R.; Schmidt, Sascha L.; Herman, KerryCase HBS-616010-EService and Operations ManagementIn 2015, Dietmar Hopp, owner of Germany's Bundesliga football team TSG Hoffenheim and co-founder of the global enterprise software company SAP, was considering how to ensure long-term sustainability and competitiveness for TSG Hoffenheim. While historically a small team from bottom rungs of the league, TSG Hoffenheim, with revenues of 60 million to 70 million, reached the top division of the Bundesliga in the 2008-2009 season thanks to a de...Starting at €8.20
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Managing Talent at Bertelsmann AG (A)
Groysberg, Boris; Nohria, Nitin; Maletz, Mark C.; Herman, KerryCase HBS-410010-ELeadership and People ManagementBertelsmann's EVP HR Immanuel Hermreck and his team were focused on four key HR issues. Three of these were somewhat discreet: improving Bertelsmann's employer brand; managing Bertelsmann talent across the firm's decentralized businesses; and ensuring early identification and appropriate development of Bertelsmann's top 100 high potential managers (hi-pos) to better seed the company's future top management. The fourth issue-recruitment and retent...Starting at €8.20
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Messer Griesheim (A) (Abridged)
Lerner, Josh; Lutz, Eva; Herman, KerryCase HBS-813018-EEntrepreneurshipThe case explores the steps taken by private equity investors to restructure a European industrial gas concern held by Hoechts, and complicated by partial family ownership. The case considers the relationship the partners forged with the family owners to bring about a favorable exit for the private equity partners and ownership for the Messer family. In 2001, Allianz Capital Partners and Goldman Sachs acquired a majority stake in Messer Griesheim...Starting at €8.20