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RWE y la propuesta de un regulador alemán de la electricidad
Dyck, Alexander; Gomez-Ibanez, Jose; Meier, ChristopherCase HBS-709S22EconomicsEn abril de 2001, Dietmar Kuhnt, CEO del gigante energético RWE alemana, tuvo que tomar una decisión que afectaría el futuro de su empresa. Las ganancias en el sector eléctrico dependían en gran medida normas reglamentarias que influyó en la estructura del sector y los precios. RWE había surgido a través de la desregulación como una de las compañías eléctricas más grandes de Alemania y una multiutility. Ahora había una propuesta sobre la mesa par...Starting at €8.20
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Vertu: Nokia’s Luxury Mobile Phone for the Urban Rich
Ken Kwong-Kay WongCase IVEY-9B11A040-EEntrepreneurship, Marketing, StrategyNokia, headquartered in Finland, was a global telecommunications equipment manufacturer. It operated Vertu, a luxury mobile phone brand that had pioneered the luxury mobile phone market in the late 1990s by using precious materials such as diamonds, sapphires, titanium, and exotic leather for phone production. The company had enjoyed impressive growth in almost 70 countries and had sold hundreds of thousands of phones in the eight years since its...Starting at €8.20
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Vertu: Last Call for British Luxury Mobile Phone Maker
Margaret Osborne; Ken Kwong-Kay WongCase IVEY-9B19A005-EMarketing, StrategyVertu Corporation Limited (Vertu), a manufacturer and retailer of luxury mobile phones, was founded as a subsidiary of Nokia in 2000. It was later acquired by a Swedish private equity firm in 2012, and then sold to Godin Holdings in 2015. Despite these multiple corporate ownership transitions, Vertu had remained uniquely positioned, differentiated by its phones’ bejewelled embellishments and a worldwide concierge service available at the touch of...Starting at €8.20