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Deutsche Telecom in 2016: Driving Disruption from within the Industry
Burgelman, R; Schifrin, DCase SGSB-SM255-EStrategyIn 2016, Deutsche Telekom’s CEO Tim Höttges was steering the €69 billion telecom incumbent in new directions and seeking to disrupt the industry from within. The company’s tagline was “Life is For Sharing.” Its goal was to be Europe’s leading digital communication services company that was most trusted by consumers and business customers for safely sharing content. Höttges wanted to achieve this by having the best network, the best service, the b...Starting at €8.20
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Becker Textilwerk GmbH
Soler Vila, Eduardo; Peñalva Acedo, FernandoCase C-810-EAccounting and ControlThis case focuses on a German company, Becker Textilwerk, which produces high-performance fabrics. The company registered total sales of 1.2 billion euros in 2016. Becker is working at full capacity and is faced with making a decision regarding a client's request for a substantial increase in the discount being applied to its orders. If the company denies the request, the client will no longer buy from Becker and will move on to the competition. ...Starting at €8.20
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Becker Textilwerk GmbH
Soler Vila, Eduardo; Peñalva Acedo, Fernando (Portuguese Version, Brazil)Case C-810-PBAccounting and ControlThis case focuses on a German company, Becker Textilwerk, which produces high-performance fabrics. The company registered total sales of 1.2 billion euros in 2016. Becker is working at full capacity and is faced with making a decision regarding a client's request for a substantial increase in the discount being applied to its orders. If the company denies the request, the client will no longer buy from Becker and will move on to the competition. ...Starting at €8.20