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Richard Henkel GmbH: Growing Profits, Not Sales
James KennellyCase IVEY-W25517-EStrategyBased in southern Germany, Richard Henkel GmbH was a manufacturing firm focused on its triple-bottom line rather than on its sales turnover. Driven by its sustainability ethos in both its products and its manufacturing processes, it saw itself as a champion of a post-growth, sustainable economy. The case pivots on co-managing director Susanne Henkel’s decision concerning a lucrative sales order: the order would place significant stress on its exi...Starting at €8.20