This website uses technical, customisation and analytical cookies, both first-party and third-party, to anonymously facilitate browsing and analyse statistics on use of the website. Learn more
Default Category
-
Resuscitating Monitter
Edelman, Benjamin; Sun, WeiCase HBS-915027-EEntrepreneurshipAfter a Twitter API change and policy change block his fledling startup, solo entrepreneur Alex Holt evaluates his options. Should he double-down with a major investment in new servers, rewriting his app from scratch, and charging users for a service that had prided itself on being free? Or give up and admit defeat? Was there any middle ground?Starting at €8.20
-
Google Inc.
Edelman, Benjamin; Eisenmann, Thomas R.Case HBS-910036-EStrategyThe case 'Google Inc.' describes Google's history, business model, governance structure, corporate culture, and processes for managing innovation. It reviews Google's recent strategic initiatives and the threats they pose to Yahoo!, Microsoft, and others. It also asks what Google should do next. One option is to stay focused on the company's core competence, i.e., developing superior search solutions and monetizing them through targeted advertisi...Starting at €8.20