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L'Oréal USA: Digitally Optimizing Consumer Insights
Dennis Paris; Sheri Lambert; Amy LavinCase IVEY-9B21A012-EMarketingNima Gohil, head of the new digital and creative consumer research department at L’Oréal USA (L’Oréal), was preparing for the upcoming January 2016 board meeting at L’Oréal’s research and innovation headquarters in Clark, New Jersey. L’Oréal’s competitors were using new digital media to highlight beauty products to current and new users, and L’Oréal was under pressure to develop a better way to connect with consumers to maintain—if not grow—marke...Starting at €8.20
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Project Deutschland: Unpeeling the Onion of a Distressed Real Estate Portfolio
Lietz, Nori Gerardo; Andrade, RicardoCase HBS-216055-EFinanceJames Tallest analyzed the opportunity to invest in a distressed portfolio of high quality properties in Germany by acquiring one or more non-performing loans from Deutschland Bank. While he considers the many aspects of the deal that is about to unfold, he must decide which securities to acquire, the price he should offer to each of them, and whether to retain the former owner of the portfolio as property manager.Starting at €8.20
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Project Deutschland: Unpeeling the Onion of a Distressed Real Estate Portfolio, PowerPoint Supplement
Lietz, Nori Gerardo; Andrade, RicardoCase HBS-220701-EFinancePowerPoint supplement for case 216055.Starting at €8.20