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SANY: Going Global
Lal, Rajiv; Lippert, Stefan; Dai, Nancy Hua; Deng, DiCase HBS-513058-EMarketingApril 17, 2012, was a special day for SANY Group and for its founder Liang Wen'gen. Headquartered in Changsha, SANY Group had transformed itself in two decades from a small welding material factory in 1989 to a leading global construction equipment manufacturer with 5 industrial parks in China; 5 R&D and manufacturing bases in America, Germany, India, Brazil, and Indonesia; and 21 sales companies worldwide. SANY Heavy Industry Co., Ltd. (SANY), S...Starting at €8.20
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The Farm
Von Arnim, Felix; Rosenberg, MikeCase ASN-56-EBusiness Ethics and Corporate Social Responsibility, Leadership and People Management, Service and Operations Management"The Farm" deals with an MBA student who must take time to help his family sort out a problem on the family farm in Germany. An employee has gained control of part of the land and the student must determine the viability of the farm without it, and also think about his own involvement going forward.Starting at €8.20