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Sany's Cross-Border Acquisition, Integration, and Strategic Renewal
Libo Fan; Paul W. Beamish; Bess (Huifang) GengCase IVEY-9B16M191-EStrategyIn 2012, Germany-based Putzmeister was acquired by China-based SANY, the largest concrete machinery manufacturer in the world. By early 2015, the degree and extent of integration was still incomplete, which put pressure on SANY’s management. SANY focused mainly on the Chinese domestic market, whereas Putzmeister had an established brand and good experience in international markets. Should the acquisition integration focus only on Putzmeister, or ...Starting at €8.20
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Robert Bosch Power Tools: Regional Headquarters Structure for Eastern Europe and the Middle East (A)
Jan Schmitt, Phillip C. NellCase IVEY-W24932-EStrategyTwo managers in the Power Tools division of German multinational corporation Robert Bosch GmbH (Bosch) have been tasked with devising potential solutions for addressing tensions between the regional headquarters (RHQ) for the Eastern Europe and Middle EasStarting at €8.20
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Robert Bosch Power Tools: Regional Headquarters Structure for Eastern Europe and the Middle East (B)
Jan Schmitt, Phillip C. NellCase IVEY-W24934-EStrategySupplement for product W24932.Starting at €5.74