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Käthe Kruse: An all-inclusive brand for kids
Fité, Rosa María; Nueno, PedroCase E-60-EEntrepreneurshipIn 1989 two entrepreneurs acquired Käthe Kruse GmbH, a company best known for its collectible dolls. Their concern was how to create the maximum possible value for the company. Since then they had grown the company by focusing more on play dolls and gradually introducing new product lines. As of 2003 Käthe Kruse sold almost 2000 references. All the products conformed to the original Käthe Kruse philosophy, which was used to differentiate the comp...Starting at €8.20
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DVM Capital AG
Nueno, PedroCase E-58-EEntrepreneurshipDVM Capital AG is a newly created company selling private banking services to the Turkish community in Germany. In March 2003 the company's board of directors is considering a choice between two growth options: rapidly expand the branch network in order to attract large numbers of small investors, or concentrate on providing a higher level of service to a smaller number of high-potential customers.Starting at €8.20
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Berta Beier Dolls GmbH: An entrepreneurial buy-out
Köllermeier, T.; Nueno, PedroCase E-4-EEntrepreneurshipStarting at €8.20