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Siemens Employer Branding: Who Owns the Brand (A)
Oliver, Xavier; Sastre Boquet, IsaacCase M-1368-EInnovation and Change, Leadership and People Management, MarketingIn 2015, Siemens was facing a recruitment crisis. In an era in which digitization and data science were key in engineering, it found itself competing for talent against the likes of Google, Apple and Microsoft, while being perceived as a much less attractive place to work than those hotshot companies. After carrying out a survey, Siemens discovered that it was seen by nearly all stakeholders as an old-fashioned, unattractive and conservative comp...Starting at €8.20
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EOS: Growing the Business of Additive Manufacturing (AM)
Sachon, Marc; Sastre Boquet, IsaacCase P-1160-EInnovation and Change, Service and Operations Management, StrategyEOS has been a forerunner in the field of additive manufacturing (also called 3D printing) since it was founded in 1989. This technology promises to revolutionize manufacturing and, in the late 2010s, it is on the verge of becoming a viable manufacturing technology, providing game-changing advantages in many fields. EOS wants to be part of the growth of AM and wishes to become a facilitator of it. How can it grow the company to meet increased dem...Starting at €8.20
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Siemens Employer Branding B: Who Owns the Brand (B)
Oliver, Xavier; Sastre Boquet, IsaacCase M-1371-EInnovation and Change, Leadership and People Management, MarketingIn 2015, Siemens was facing a recruitment crisis. In an era where digitalization and data science was key in engineering, it found itself competing for talent with the likes of Google, Apple or Microsoft, while being perceived as a much less attractive place for work than these hotshot companies. Indeed, when performing a survey Siemens discovered that it was seen by nearly all stakeholders as an old-fashioned, unattractive and conservative compa...Starting at €5.74
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Bayer AG: Bidding to Win Merck's OTC Business
Esty, Benjamin C.; Baaij, Marc; Mulder, ArjenCase HBS-217021-EFinanceShortly after submitting their best and final offer to acquire Merck's Consumer Care Division, a collection of "over-the-counter" (OTC) products with sales totaling $2 billion, the Bayer M&A team was given a chance to revise their bid because another potential acquirer - likely Reckitt-Benckiser, a UK based company that had outbid them in a few prior acquisition auctions - had submitted a last-minute offer to Merck. Frank Rittgen (Head of M&A) an...Starting at €8.20