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Crack-ED: Customer Journey of an Educational Technology Start-Up
Astha S. Gupta; Dr. Ranjita GuptaCase IVEY-W33576-EMarketing, StrategyIt was the afternoon of December 17, 2020, and Debojit Sen was concerned about the future of his educational technology (EdTech) start-up, Crack-ED, which was founded in March 2020 in Gurugram, Haryana, India. Crack-ED provided training to recent business school graduates in order to help them secure jobs in the competitive, post-COVID-19 marketplace. Several other EdTech start-ups such as such as Scalar Academy and upGrad Education Pvt. Ltd. had...Starting at €8.20