HBSP (USA)
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Jess Westerly at Kauflauf GmbH (Spanish version)
Gabarro, John J.; Kaftan, ColleenCase HBS-917S21Leadership and People ManagementJess Westerly is the assistant product owner of CRM applications for computer and office supply wholesalers and retailers at Kauflauf, a fast-growing provider of subscription enterprise software headquartered in Heidelberg, Germany. Only months into her job, outsider Westerly tries and fails to implement a change in field consultants' sales call patterns. Westerly had introduced the changes to the sales organization via a memo that outlined her d...Starting at €8.20
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inge watertechnologies, GmbH
Nanda, Ramana; Knoop, Carin-Isabel; Mittermaier, MarkusCase HBS-812002-EEntrepreneurshipUsing the financing history and exit choices of a German clean-tech startup as a lens, this case explores the reasons why venture-backed entrepreneurship is much lower in Germany that the US, despite a robust SME sector and large-corporate innovation in Germany. It also shows the tight link between investor incentives and a startup's product market strategy, including differences between "pure-play" VCs and corporate venture capital investors.Starting at €8.20