HBSP (USA)
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HOPI: Turkey's Shopping Companion
Gupta, Sunil; Ngwe, Donald; Yucaoglu, GamzeCase HBS-519057-EMarketingThe case opens in 2017 as Onur Erbay, CEO of HOPI, a multi-vendor loyalty platform, is contemplating a critical decision. The case chronicles the origins of Boyner Group, the parent company of HOPI and a major retailer in Turkey, and development of retail and customer relationship management (CRM) in Turkey over the years. Before HOPI, Boyner Group retailers were unable to trace customers across the Group's brands form insights about customers' p...Starting at €8.20
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Currencies and International Stock Returns (Spanish version)
Desai, Mihir A.; Luchs, Kathleen; Meyer, Elizabeth A.; Veblen, Mark F.Case HBS-207S16FinanceWhat do international stocks contribute to the portfolio of a U.S. investor? How do currencies interact with stock price movements in determining the benefits of international diversification? This case helps students compare the risks and returns of foreign stock markets with each other and with the U.S. market and to examine the risks and returns of international diversification. Students must calculate returns, adjust for currencies, derive co...Starting at €8.20