HBSP (USA)
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Emerging Nokia?
Alcacer, Juan; Khanna, Tarun; Furey, Mary; Mabud, RakeenCase HBS-710429-EStrategyBy late 2009, Nokia was grappling with the decision of whether to recover its leading position in the high-profit developed markets, where they were losing market share to the likes of Apple and Samsung, or defend its market leadership in the low-margin, high-volume emerging markets. This case poses the following questions: Should Nokia stay the course, operating in both the developed and emerging markets, or should they forego one for the other?...Starting at €8.20