HBSP (USA)
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Bernd Beetz: Creating the New Coty
Jones, Geoffrey G.; Kiron, DavidCase HBS-808133-EEntrepreneurshipConsiders the creation of one of the world's largest beauty and fragrance companies by Bernd Beetz, appointed chief executive of Coty Inc. in 2001. The case opens with the creation of a new Russian subsidiary in the wake of the global financial crisis, and examines how a virtually new company was created over the previous years. In 1990 the German consumer goods company Benkiser began acquiring fragrance and cosmetics brands with the intent of de...Starting at €8.20
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Estonia: Transition, EU Membership, and the Euro
Porter, Michael E.; Ketels, Christian H.M.; Solvell, OrjanCase HBS-713479-EStrategyThe case discusses the economic development of Estonia, covering specifically the period from regaining independence from the Soviet Union in 1991 until 2015. It tracks the process from the initial transition towards a market economy to becoming an EU member country, including the 2007 crisis and the government's response to it. The overall performance of the economy, the profile of its key clusters, and the quality of its business environment in...Starting at €8.20
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Iceland: Small fish in a global pond
Porter, Michael E.; Ketels, Christian H.M.Case HBS-708472-EEconomicsDescribes the economic development of Iceland since 1945, focusing in particular on the years since 2000, when Iceland experienced strong growth and Icelandic companies aggressively internationalized.Starting at €8.20