IESE (España)
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Berlin Brandenburg International Airport
Teworte, Victoria; Martínez de Albéniz, VictorCase P-1142-EInnovation and Change, Service and Operations Management, StrategyJust after German reunification in 1990, plans were made for a single, new airport to concentrate all the traffic of the new capital Berlin. Twenty-five years later, Berlin Brandenburg International Airport (BER) was still not operational. The project was amassing mistakes and had already seen four delays, due mainly to the fire detection system. At the end of December 2014, the Supervisory Board announced that the airport would finally open in t...Starting at €8.20
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El Agro Food Cluster en la región Central de Dinamarca (B)
Berrone, Pascual; Blázquez, María LuisaCase SM-1617Economics, Innovation and Change, StrategyEn el caso se describe una iniciativa en Jutlandia Central que consiste en un parque empresarial que aspira a convertirse en un (micro)clúster. Paul Cornillon, presidente del consejo del Danish Food Cluster, tiene que sacar adelante la iniciativa ahora que el clúster se ha lanzado oficialmente. Para la redacción del caso se han tomado como base datos ya publicados y entrevistas con miembros del Gobierno, el equipo gestor del Agro Food Park y otr...Starting at €5.74
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Equilibrando las necesidades de la familia y la compañía en Merck KGaA
Neumann, Frederic A.; Tàpies, JosepCase DG-1505Corporate Governance, StrategyEl caso se propone describir los momentos vitales de Merck en sus más de 300 años de historia, con un especial análisis de los sucesos posteriores a la segunda guerra mundial (internacionalización, crecimiento a través de adquisiciones, política de licencias exclusivas para patentes, concentración en I+D). Sin embargo, el caso se centra especialmente en las estructuras, los procedimientos y sistemas de gobierno familiares y corporativos de la com...Starting at €8.20
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Sunflower GmbH
Keppel, Michael; Sachon, MarcCase P-1130-EFinance, Innovation and Change, StrategyThe case describes the crisis situation of Sunflower, an owner-managed drugstore chain with more than 1,000 outlets in Germany. Sunflower was owned by 60 limited partners, organized in three shareholder groups, who positioned the company as a convenience store chain. A Board member with previous experience in the food discount business introduced an EDLP strategy at Sunflower. This triggered a crisis when suppliers lost their trust and sales bega...Starting at €8.20
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DSD Dillinger Stahlbau GmbH (A)
Gallo, Miguel Ángel; Slof E. J.Case DG-944-EStrategyStarting at €8.20
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DSD Dillinger Stahlbau GmbH (B)
Gallo, Miguel Ángel; Slof E. J.Case DG-945-EStrategyStarting at €5.74
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DSD Dillinger Stahlbau GmbH (B)
Gallo, Miguel Ángel; Slof E. J.Case DG-945StrategyThe case deals with the troubles a sizable West German steel construction company encounters changing from the generation of managers who governed the company since its foundation and who grew into their jobs to a generation of professional managers. This transition is further complicated by the fact that the families who own the majority of the company's shares, would like to continue family participation in the management. These problems are th...Starting at €5.74
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The Agro Food Cluster in Central Denmark (B)
Berrone, Pascual; Blázquez, María LuisaCase SM-1617-EEconomics, Innovation and Change, StrategyThe case describes an initiative in Central Denmark that consists of a business park that has aspirations of becoming a (micro) cluster. Paul Cornillon, chairman of the Board for the Danish Food Cluster, needs to move the initiative forward now that the cluster has been officially launched. The case was written based on published data and interviews conducted with members of the government, the management team at the Agro Food Park and other stak...Starting at €5.74
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The Agro Food Cluster in Central Denmark (A)
Berrone, Pascual; Blázquez, María LuisaCase SM-1589-EEconomics, Innovation and Change, StrategyThe case describes an initiative in Central Denmark that consists of a business park that has aspirations of becoming a (micro) cluster. Soren Madsen, the "clusterpreneur" in charge of running the park, has ambitious growth plans but he faces a number of challenges including aspects such as financing, positioning of the park, lack of recognition as a true cluster, attraction of talent and little interest from big companies, among others. All the...Starting at €8.20