HBSP (USA)
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HMS Thetis and Apollo XIII (Spanish Version)
Upton, David M.; Carp, SariCase HBS-606S28Service and Operations ManagementExplora la gestión de desastres técnicos en los que el tiempo juega un papel central. Utiliza la experiencia de HMS Thetis y Apolo 13 a mirar a ambos enfoques exitosos y no exitosos.Starting at €8.20
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Basic Quantitative Analysis for Marketing (Spanish version)
Dolan, Robert J.Case HBS-506S24MarketingShows how to calculate and use the break-even volume in marketing decision making.Starting at €8.20
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Deutsche Allgemeinversicherung (Spanish version)
Upton, David M.Case HBS-603S09Service and Operations ManagementDescribes the application of statistical process control in a service industry. In this case, Annette Kluck must decide how to adopt manufacturing-based principles to a service process ranging from customer account setup to legal services.Starting at €8.20
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Survey Research (Spanish version)
Dolan, Robert J.Case HBS-504S15Marketingproblem statement, questionnaire design, sampling, and data analysis.Starting at €8.20