HBSP (USA)
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Open Innovation at Siemens
Lakhani, Karim R.; Hutter, Katja; Pokrywa, Stephanie Healy; Fuller, JohannCase HBS-613100-EService and Operations ManagementThe case describes Siemens, a worldwide innovator in the Energy, Healthcare, Industry, and Infrastructure & Cities sectors, and its efforts to develop and commercialize new R&D through open innovation, including internal and external crowdsourcing contests. Emphasis is placed on exploring actual open innovation initiatives within Siemens and their outcomes. These include creating internal social- and knowledge-sharing networks and utilzing third ...Starting at €8.20
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SAP 2014: Reaching for the Cloud
Lakhani, Karim R.; Iansiti, Marco; Fisher, NoahCase HBS-614052-EService and Operations ManagementIn May 2014, Bill McDermott will become the sole CEO of SAP AG, the world leader in the Enterprise Resource Planning (ERP) field. The case occurs in January 2014 at SAP's investors meeting, at a time when the company's stock is near record high. A 2010 strategy committed the company to a transition to cloud computing. The main driver behind this transition was the development of SAP HANA, an in-memory computing technology that combined database, ...Starting at €8.20
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Team New Zealand (B) (Spanish Version)
Iansiti, MarcoCase HBS-602S09Service and Operations ManagementComplementa el caso (A). Para maximizar su eficacia, los casos de color deben imprimirse en color. Un resumen no está disponible para este producto. Incluye exhibiciones de color.Starting at €5.74
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Team New Zealand (C) (Spanish Version)
Iansiti, Marco; MacCormack, AlanCase HBS-602S10Service and Operations ManagementSuplementos de la (A) y el caso (b).Starting at €5.74
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Open Innovation at Siemens (Spanish version)
Lakhani, Karim R.; Hutter, Katja; Pokrywa, Stephanie Healy; Fuller, JohannCase HBS-614S04Service and Operations ManagementThe case describes Siemens, a worldwide innovator in the Energy, Healthcare, Industry, and Infrastructure & Cities sectors, and its efforts to develop and commercialize new R&D through open innovation, including internal and external crowdsourcing contests. Emphasis is placed on exploring actual open innovation initiatives within Siemens and their outcomes. These include creating internal social- and knowledge-sharing networks and utilzing third ...Starting at €8.20
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Team New Zealand (A) (Spanish version)
Iansiti, MarcoCase HBS-602S08Service and Operations ManagementThe case describes the development process used by Team New Zealand to design their two yachts for the 1995 America's Cup. During development, the team makes extensive use of simulation and physical prototyping to improve the initial design concept. As they approach construction, they must decide whether to build both boats at the same time and, if so, whether to vary their designs. The decision hinges on evaluating the benefits of different expe...Starting at €8.20
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OpenIDEO
Lakhani, Karim R.; Fayard, Anne-Laure; Levina, Natalia; Pokrywa, Stephanie HealyCase HBS-612066-EEntrepreneurship, Innovation and Change, StrategyThe case describes OpenIDEO, an online offshoot of IDEO, one of the world's leading product design firms. OpenIDEO leverages IDEO's innovative design process and an online community to create solutions for social issues. Emphasis is placed on comparing the IDEO and OpenlDEO processes using real-world project examples. For IDEO this includes the redesign of Air New Zealand's long haul flights. For OpenIDEO this includes increasing bone marrow dono...Starting at €8.20