HBSP (USA)
-
Bloque 16: Perspectiva De Los Pueblos Indígenas
Salter, Malcolm S.; Hall, Susan E.A.Case HBS-302S13Suplementos Bloque 16: Estrategia de aceite verde de Conoco (A). Proporciona la perspectiva de los pueblos indígenas en la estrategia ecuatoriana de Conoco. Diseñado para ser distribuidos a los estudiantes que van a jugar el papel de los indígenas ecuatorianos.Starting at €8.20
-
MorphoSys AG: The Evolution of a Biotechnology Business Model
Pisano, Gary P.; Johnson, Ryan; Knoop, Carin-IsabelCase HBS-611046-EService and Operations ManagementIn the biotech world, the 18-year-old Munich-based company MorphoSys was a rarity: it was profitable. The company achieved this profitability not by developing and selling its own drugs, but by licensing access to its proprietary library of human antibodies. Recently, the company decided to deviate from this model, and attempt to develop its own proprietary products. The case allows analysis of "license vs. vertically integrate" business model de...Starting at €8.20