IESE (España)
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Berlin Brandenburg International Airport
Teworte, Victoria; Martínez de Albéniz, VictorCase P-1142-EInnovation and Change, Service and Operations Management, StrategyJust after German reunification in 1990, plans were made for a single, new airport to concentrate all the traffic of the new capital Berlin. Twenty-five years later, Berlin Brandenburg International Airport (BER) was still not operational. The project was amassing mistakes and had already seen four delays, due mainly to the fire detection system. At the end of December 2014, the Supervisory Board announced that the airport would finally open in t...Starting at €8.20
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Siemens Employer Branding: Who Owns the Brand (A)
Oliver, Xavier; Sastre Boquet, IsaacCase M-1368-EInnovation and Change, Leadership and People Management, MarketingIn 2015, Siemens was facing a recruitment crisis. In an era in which digitization and data science were key in engineering, it found itself competing for talent against the likes of Google, Apple and Microsoft, while being perceived as a much less attractive place to work than those hotshot companies. After carrying out a survey, Siemens discovered that it was seen by nearly all stakeholders as an old-fashioned, unattractive and conservative comp...Starting at €8.20
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Sunflower GmbH
Keppel, Michael; Sachon, MarcCase P-1130-EFinance, Innovation and Change, StrategyThe case describes the crisis situation of Sunflower, an owner-managed drugstore chain with more than 1,000 outlets in Germany. Sunflower was owned by 60 limited partners, organized in three shareholder groups, who positioned the company as a convenience store chain. A Board member with previous experience in the food discount business introduced an EDLP strategy at Sunflower. This triggered a crisis when suppliers lost their trust and sales bega...Starting at €8.20
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Reiner Meinhold in Kölner Bank (A)
Stein, GuidoCase DPO-227-EInnovation and Change, Knowledge and Communication, Leadership and People ManagementIn late July 2010 Reiner Meinhold is in Beijing at an internal meeting of the group of which Kölner Bank is a subsidiary. Reiner is resources director at Kölner, the market leader in retail and SME banking in the Rhineland. Following a crisis brought on by currency and commodity exposures, Kölner Bank has been taken over by Deutsche Handelsbank (DHB) and has completely reformulated its business plan. Now it is profitable and is growing in the gap...Starting at €8.20
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Android and iPhone: Ready for Business
Sieber, Sandra; Tatarinov, KatherineCase SI-188-EInformation Technologies, Innovation and ChangeThis case analyzes the ongoing changes in the mobile industry with a specific focus on smartphones and tablets from the top four competitors in the market today. It compares the four strategies and analyzes the products from each competitor. The case goes on to outline the future trends and important technological developments that will affect this market in the future. The case is framed as a decision that needs to be made by a top partner in ch...Starting at €8.20
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Reiner Meinhold at Kölner Bank (D): The Team
Peña García, Macarena; Stein, GuidoCase DPO-280-EInnovation and Change, Leadership and People ManagementAlthough Reiner had acted in his own professional interest, deep down he felt as though he were abandoning some of the team members. In the following months, he continued to show an interest in how they were doing. Shortly thereafter, rumors began to circulate about a possible merger with DHB. Several promising professionals were hired. By the time the merger went through in November 2012, no one on Reiner's team remained at Kölner: Marion joined...Starting at €5.74
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Reiner Meinhold in Kölner Bank (B)
Stein, GuidoCase DPO-228-EInnovation and Change, Knowledge and Communication, Leadership and People ManagementReiner is wondering how to prepare for his upcoming interview with the CEO of Kölner Bank and what he should do next. Is it a good idea to keep insisting? What can he do to prevent the CEO from getting impatient? The CEO is a powerful man within the group; some tip him as a future leader of Deutsche Handelsbank. On the other hand, even if Reiner is able to persuade the CEO, he will still need to shorten the transition period, as Max Haller cannot...Starting at €5.74
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Reiner Meinhold in Kölner Bank (C)
Stein, GuidoCase DPO-229-EInnovation and Change, Knowledge and Communication, Leadership and People ManagementOn Reiner's return from Hong Kong, the human resources department at Handelsbank call him to a meeting, where they make him an offer. The terms are nowhere near as good as Max has led him to believe, but Reiner feels powerless to negotiate. The decision about a replacement is delayed, as HR at Kölner Bank say that the candidate also needs to be seen by the CEO and the chairman, neither of which wanted to interview Reiner when he was hired. Max's ...Starting at €5.74
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EOS: Growing the Business of Additive Manufacturing (AM)
Sachon, Marc; Sastre Boquet, IsaacCase P-1160-EInnovation and Change, Service and Operations Management, StrategyEOS has been a forerunner in the field of additive manufacturing (also called 3D printing) since it was founded in 1989. This technology promises to revolutionize manufacturing and, in the late 2010s, it is on the verge of becoming a viable manufacturing technology, providing game-changing advantages in many fields. EOS wants to be part of the growth of AM and wishes to become a facilitator of it. How can it grow the company to meet increased dem...Starting at €8.20
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Siemens Employer Branding B: Who Owns the Brand (B)
Oliver, Xavier; Sastre Boquet, IsaacCase M-1371-EInnovation and Change, Leadership and People Management, MarketingIn 2015, Siemens was facing a recruitment crisis. In an era where digitalization and data science was key in engineering, it found itself competing for talent with the likes of Google, Apple or Microsoft, while being perceived as a much less attractive place for work than these hotshot companies. Indeed, when performing a survey Siemens discovered that it was seen by nearly all stakeholders as an old-fashioned, unattractive and conservative compa...Starting at €5.74