Default Category
-
The MonoSpace Launch in Germany (Spanish version)
Narayandas, Das; Swartz, GordonCase HBS-503S07MarketingFocuses on the launch of a new elevator product in Germany. In 1996, global construction slumps and low differentiation among competitive offerings has led to significant price competition and margin erosion in the elevator industry. In these circumstances, KONE, one of the global players in this industry, has developed the Monospace elevator product that uses revolutionary technologies. This new product is expected to have a significant impact o...Starting at €8.20
-
Willkommen to Europe: The Political Economy of Migration Policy in Germany
Scheve, K; , Gaikwad, NCase SGSB-P85-EEconomicsIn December 2015, Angela Merkel, Chancellor of Germany and the de facto leader of the EU, faced the challenge of formulating an effective policy response to Europe’s migration crisis. Merkel must decide whether Germany can continue to host large numbers of new refugees in 2016, keeping in mind that over a million had arrived in 2015. Merkel could continue Germany’s relatively open refugee policy, but would need to decide how many more refugees to...Starting at €8.20