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Schibsted (A): Should We Launch 20 Minutes
Jean-Louis Schaan; Jordan MitchellCase IVEY-9B07M019-EStrategyThe executive vice-president of newspapers for Schibsted was about to meet with his colleagues to discuss the company's plan to release an internally developed free daily newspaper concept called 20 Minutes. Over the past couple of years, Schibsted's executive team had kept a watchful eye on the free newspaper industry, which was enjoying tremendous popularity. Earlier in the year, Schibsted had launched Avis 1, a free paper with direct delivery ...Starting at €8.20
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Hoechst and the German Chemical Industry (Spanish Version)
Gomes-Casseres, Benjamin; McQuade, KristaCase HBS-319S11EconomicsDescribe el surgimiento de la industria química alemana y los factores específicos basados en los países que contribuyó a la subida. Se centra en la firma alemana Hoechst: su historia, su posición después de la Segunda Guerra Mundial, y su posterior internacionalización. Establecer en 1986 cuando Hoechst estaba considerando una adquisición multimillonaria de Celanese Corp. en los Estados Unidos. Al considerar los méritos de esta adquisición, lo...Starting at €8.20