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Bundesautobahnen Group
de Santiago, Rafael; García Centenera, Iñigo; Izquierdo, DavidCase AD-367-EDecision AnalysisBundesautobahnen Group, a German construction company, has won a public tender to build (the first stretch of) a freewayan expressway between Berlin and Bremen, with a budget of 170 million of euros. The company neededs to optimize the costs, matching the estimates offered in the tender and improving the project's margin. One of the most important stages was the optimization of the earthwork along the route.Starting at €8.20
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The Cayenne Launch (Spanish version)
Deighton, John; Avery, Jill; Fear, JeffreyCase HBS-520S01MarketingCan an online discussion forum supply insight into the evolution of brand meaning? In 2003 Porsche launched a sport utility vehicle, dividing Porsche purists from newcomers to the brand. Vocal members of online and offline Porsche communities ridiculed the Cayenne SUV and disapproved of the new breed of driver. Some opposed offering Porsche Club membership to them, and some even refused to extend the fraternal Porsche "wave" or headlight flashing...Starting at €8.20