Ivey Business School (Canada)
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Shandong Linglong Tyre Co.: Greening the Supply Chain
Yunting Feng; Qinghua Zhu; Ning Su; Stephan VachonCase IVEY-W29879-EStrategyTire manufacturer Linglong initiated its green supply chain management (GSCM) program in 2018. By extending the ongoing green practices from within the organization to external supply chain partners, Linglong developed a green concept based on the entire product life cycle, which involved materials suppliers, equipment suppliers, distributors, and other stakeholders. After a one-year trial, the company saw an opportunity to mitigate the environme...Starting at €8.20