Ivey Business School (Canada)
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BGI Genomics: Strategic Corporate Social Responsibility
Haifen Lin; Xiaobin Zuo; Qian YangCase IVEY-W29858-EStrategyBGI Genomics (BGI), founded in China in 1999, covered the entire field of genomic sequencing applications. During the COVID-19 pandemic in 2020, BGI’s strategic corporate social responsibility initiative, developing coronavirus nucleic acid test kits, created shared value for BGI and society; brought revenue growth to the company; and won BGI acclamation from the government, media, and public. However, as the market competition in the COVID-19 te...Starting at €8.20