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ATB: Digital Disruption in the Parking Meter Industry
Matthias Baumann; Stephan StubnerCase IVEY-9B16M165-EStrategyIn 2015, Automaten Technik Baumann (ATB) was dismayed to learn that Volkswagen Financial Services had acquired a 92 per cent stake in Sunhill Technologies, one of Europe’s largest providers of mobile parking and ticketing solutions. ATB had focused on the production of parking meters for several decades, but was now seeing a threat to its existing business due to the rise of mobile parking providers. Consumers could now use their smartphone to pa...Starting at €8.20
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Beiersdorf AG: Expanding Nivea's Global Reach
Paul W. Beamish; Vanessa HasseCase IVEY-9B13M016-EStrategyIn 2012, two years after a major restructuring project had begun at German skin care producer Beiersdorf, the process was still ongoing. The new chief executive officer (CEO) inherited several challenges from his predecessor, including the difficult implementation of the new transnational strategy, opposition from employees and the work council, and ineffective market-entry strategies (especially in China). Strong competitors and a slow rate of e...Starting at €8.20