Ivey Business School (Canada)
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Star Alliance in 2020
Benjamin Gomes-Casseres; Jacob JuddCase IVEY-9B21M010-EStrategyFormed in 1997, Star Alliance was the first global airline network or constellation. Its aim was to shift the airline industry away from a network of loose bilateral agreements between individual airlines to a more comprehensive network of multilateral agStarting at €8.20
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From Patrimonio Hoy to Arte en Concreto: Tailoring a Social Responsibility Program at CEMEX Puerto Rico
Myrna Comas; Circe Niezen; Julia SagebienCase IVEY-9B09M083-EEntrepreneurship, StrategyThis case examines how CEMEX adapted its flagship corporate social responsibility (CSR) program (Patrimonio Hoy) to the specific socio-economic realities of Puerto Rico - Fundacion Arte en Concreto (the Foundation). The Foundation was a partnership between a number of entities in the private, public and not for profit sector. For CEMEX, the main partner and founder, Arte en Concreto provided a way to promote concrete as an art form while contribu...Starting at €8.20