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Nestlé's Maggi: Pricing and Repositioning a Recalled Product
Neeraj Pandey; Gaganpreet SinghCase IVEY-9B16A025-EMarketing, StrategyIn June 2015, the Indian food regulatory body, the Food Safety and Standards Authority of India, declared Nestlé’s brand of noodles, Maggi, unsafe for human consumption. Tested samples showed excess levels of lead and added monosodium glutamate. To retain the trust of consumers, Nestlé recalled Maggi from all store shelves in the country. Management was then grappling with an improved re-positioning strategy to help Nestlé retain its considerable...Starting at €8.20
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Make in India: The Operating and Marketing Challenge
Gaganpreet Singh; Simarpreet SinghCase IVEY-9B15A030-EEntrepreneurship, Marketing, StrategyOn September 25, 2014, the prime minister of India extended an official invitation to businesses across the globe to invest and produce in India. The program, called “Make in India,” began as a way to meet the growing needs of the country’s developing economy by encouraging both local innovation and foreign direct investment. Its goal was to make products without defects and with no negative impact on the environment, while protecting intellectua...Starting at €8.20
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Malaysia Airlines: The Marketing Challenge after MH370 and MH17
Neeraj Pandey; Gaganpreet SinghCase IVEY-9B15A028-EMarketing, StrategyThe chief executive officer of Malaysia Airlines (MAS) had the daunting task of sustaining a business that had suffered the tragic loss of two of its airliners in a span of just four months. Prior to this, a US$392 million loss, as well as the inability to compete with lower-cost carriers, had posed a great challenge to MAS. Management was planning to initiate a cost-cutting strategy to manage pricing and the competitive challenges of the aviatio...Starting at €8.20
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Li & Fung 2006
McFarlan, F. Warren; Kirby, William C.; Manty, Tracy YuenCase HBS-307077-EService and Operations ManagementDescribes the opportunities and strategy facing one of the most innovative global supply-chain companies, and the strategy it has chosen to deal with the expanding demand for its services. Li & Fung links thousands of factories in India, China, and elsewhere to nearly a thousand large retailers, primarily in the U.S. and Europe. It basically does the supply-chain job faster and more accurately with the aid of a sophisticated information system th...Starting at €8.20
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Inner Mongolia Yili Group: China's Pioneering Dairy Brand
McFarlan, F. Warren; Abrami, Regina; Kirby, William C.; Manty, Tracy YuenCase HBS-308052-ESetting up the goal to become one of the top 20 enterprises in the world dairy industry by 2010, the Inner Mongolia Yili Group had ambitious plans. As one of China's biggest national dairy companies, its main challenge was competing as a local company against joint venture rivals who benefited from perks granted to "foreign" companies. To set itself apart, Yili focused on research and development and innovative ways to improve the industry. Provi...Starting at €8.20
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Wanxiang Group: A Chinese Company's Global Strategy
McFarlan, F. Warren; Abrami, Regina; Kirby, William C.; Manty, Tracy Yuen; Wong, Keith Chi-hoCase HBS-308058-EWith an almost forty-year history as a business in China, the Wanxiang Group has navigated through the significantly different political and economic changes in China to succeed as a global leader in the auto parts industry, and to develop into a broad business conglomerate. Beginning in 1994, when it first began its operations in the United States, Wanxiang started to expand its role as a parts supplier into a discerning acquirer of distressed c...Starting at €8.20
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China Netcom: Corporate Governance in China (B)
McFarlan, F. Warren; Abrami, Regina; Kirby, William C.; Manty, Tracy YuenCase HBS-308091-ESupplements the A case [308027]. With its dual listings on the Hong Kong stock market and New York stock Exchange, state-owned enterprise, China Netcom was mandated to meet the listing requirements of these exchanges. From this initial step, China Netcom's Chairman, Zhang Chunjiang, began a program that sought to further develop the company's corporate governance practices to meet international corporate governance standards. The company hoped th...Starting at €5.74
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China Mobile's Rural Communications Strategy
Kirby, William C.; McFarlan, F. Warren; Manty, Tracy Yuen; Donovan, G.A.Case HBS-309034-EChina Mobile was the world's leading mobile communications service provider with over 400 million customers. In some cities, its penetration rate was over 100%. With such huge successes, Chairman Wang Jianzhou was exploring ways to expand its customer base. Nearly saturated in the cities, China Mobile needed to broaden its base of subscribers. Wang believed that further investment in China's rural villages was a key strategy that would help the f...Starting at €8.20
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Corporate Governance in China: Currect Practice, Key Problems
McFarlan, F. Warren; Xu, Joanne; Manty, Tracy YuenCase HBS-309058-EThis note introduces the current corporate governance system in China, identifies its key problems and assesses recent improvements and future challenges.Starting at €8.20
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Grupo HNA: encausando la industria del transporte aéreo de China hacia una nueva dirección
Kirby, William C.; McFarlan, F. Warren; Manty, Tracy YuenCase HBS-311S08Knowledge and CommunicationHNA Group, la compañía matriz de Hainan Airlines, fue posicionando para ser global y hacer una marca por sí mismo como la mayor aerolínea privada en China. Posicionada directamente detrás de los portadores de propiedad estatal "tres grandes", Hainan Airlines trató de crear una empresa de clase mundial. Siguiendo las prácticas modernas de gestión, manteniendo aguda atención al control de costes y las operaciones de capital, haciendo entradas agres...Starting at €8.20