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SAP: The Challenge of Aligning Sourcing and Innovation Strategies
Bent Petersen; Dominique Nikerle-Uhthoff; Helen SchwaerzlerCase IVEY-9B14M101-EEntrepreneurship, StrategyIn late 2011, SAP, the German leader in the enterprise software industry, announced a major investment plan for expanding in China and also acquired a leading American firm in cloud-based human capital management software. At first glance, these investments seemed rather unconnected. A closer look at SAP’s strategy, however, revealed a closely connected and coordinated network of strategic decisions and investments for which alignment and finding...Starting at €8.20
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inge watertechnologies, GmbH
Nanda, Ramana; Knoop, Carin-Isabel; Mittermaier, MarkusCase HBS-812002-EEntrepreneurshipUsing the financing history and exit choices of a German clean-tech startup as a lens, this case explores the reasons why venture-backed entrepreneurship is much lower in Germany that the US, despite a robust SME sector and large-corporate innovation in Germany. It also shows the tight link between investor incentives and a startup's product market strategy, including differences between "pure-play" VCs and corporate venture capital investors.Starting at €8.20