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Pirelli: Invertir en Reifen Ritter
De Agostin, Luca; Liechtenstein, HeinrichCase F-793FinanceEste caso describe la decisión que debe tomar el nuevo director de marketing y ventas de un fabricante de neumáticos de Alemania con respecto a la solicitud de préstamo de un distribuidor independiente. A lo largo del caso se describe el uso que los proveedores hacen de las líneas de crédito y los préstamos, que utilizan como instrumentos para "invertir" en sus clientes, y los distintos beneficios que obtienen en términos de crecimiento (por ejem...Starting at €8.20
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Pirelli: Investing in Reifen Ritter
De Agostin, Luca; Liechtenstein, HeinrichCase F-793-EFinanceThe case describes the decision of the newly appointed Marketing and Sales Director in Germany for a tire producer regarding a loan request from an independent retailer. The case shows how suppliers can use credit lines and loans as instruments to "invest" in their clients, and the various potential benefits for the supplier in terms of growth (e.g. higher sales volumes, higher customer penetration, stronger customer loyalty, increased profitabil...Starting at €8.20
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innogy Consulting GmbH: Competing Away From Home
Jonathan Chen; Son Tran Tuan; Christopher WilliamsCase IVEY-9B18M159-EEntrepreneurship, StrategyIn 2016, the managing director of innogy Consulting GmbH (iCon), an international strategic consulting firm based in Germany, had many reasons to be delighted. The company had risen to second place in an annual ranking of internal consultancies after successfully expanding into four new countries. He now pondered new challenges and directions for iCon, after having led RWE Consulting—the predecessor to iCon—since 2007. As an internal consulting d...Starting at €8.20