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- Case
True Fruits: A Juiced-Up Internationalization Strategy
Collection: Ivey Business School (Canada)Ref.: IVEY-9B17A058-EPublished: Nov 13, 2017Reviewed: Mar 22, 2018Format: pdfLanguage: English - Case
Robert Krups GMBH & Co. KG: Brand Transfer into East Germany (A)
Collection: IESE (España)Ref.: M-926-EPublished: May 15, 1993Format: pdfLanguage: English - Case
mymuesli: New Markets for Customized Breakfast Cereal
Collection: Ivey Business School (Canada)Ref.: IVEY-9B17A055-EPublished: Oct 31, 2017Reviewed: Oct 25, 2017Format: pdfLanguage: English - Case
Robert Krups GMBH & Co. KG: Brand Transfer into East Germany (B)
Collection: IESE (España)Ref.: M-927-EPublished: May 15, 1993Format: pdfLanguage: English